Yorkshire MAG Presents...

Into the Valley 2025

Now in its 25th year, our season opener certainly sets the stage for what to look forward to for the year ahead.
It offers you all you could want for a weekend full of motorcycles, fun & entertainment,
at an affordable price for all. Oh, and it’s all in the warm too!

2025 DATES - TBC • Driffield Showground • Driffield • YO25 9DN


Welcome To Into The Valley 2025

And we’re off, with our season opener… 

The 25th Into The Valley.

We return to Driffield Showgorund for the 4th year, it has proved to be an  site, weatherproof & warm!!! (You can even bring you car or campervan!).

We have in store for you 
a superb weekend of live entertainment, with 15+ acts performing over the weekend across two stages, both of which have their own bars. If that wasn’t enough we have a world class comedy show on Saturday afternoon on our main stage.

There will be the usual selection of stalls and traders for you to peruse, selling such necessities as camping gear, bike clothing, fluffy hats and more.

All this for only £tbc for the weekend or £tbc for Saturday only.

• Live Music starts from mid afternoon on Friday
• 2 Indoor stages
• 2 Indoor bars (lager, real ales, wines, ciders & spirits)
• Good choice of quality caterers
• 24/7 professional security
• Clean Toilets ALL Weekend (Many MORE this year)
• World Class Comedy Show
• Variety of Trade Stalls
• Communal Bonfire
• Glamping avaialbe from Great British Glamping
• Car passes and cempervan/ motorhome passes available to bikers adn their partners 

This is a pre-book only event with a limited amount of tickets being sold on a first come first served basis. Book early to avoid missing out.

Cars, Camper Vans, Motorhomes & Caravans

Once upon a time, way back when it all started and we were all young fit and healthy, our mantra was … No Cars, No Vans, No Pedestrians, No Excuses. And there really were NO excuses. Fast forward (or slow forward!) 25+ years and reality slowly hits home. 

We as organisers, like you, our loyal customer, begin to realise that for one reason or another we can no longer ride as often as we would like, or in some cases not at all any more.

Does this make us any less of a biker? Does this mean we can’t party any more? 
Of course it doesn’t!!! Providing you or your partner hold a motorcycle licence, you are able to purchase a vehicle pass for either your car, campervan/ motorhome or caravan.

All blue Badge holders are eligible for a concessionary CAR pass, but must prebook online. 

For details on booking please call 0800 988 3199.


Learn More About

frequently asked questions


Borne from an Identity Crisis

East Yorkshire Motorcycle Action Group needed to regain its identity of a rally running group after gifting The Farmyard Party to MAP Ltd.

1999, the first Into the Valley was held in a beautiful spot called Brubberdale between the villages of Fridaythorpe and Thixendale in East Yorkshire. With 500 riders attending the first rally, this increased to 3000 by moving the site to accommodate demand for the rally. With the rally being held on the first Bank Holiday of the year, sometimes at the end of April depending on the calendar, it can be cold, very cold! Occasionally, VERY occasionally, the temperature has been 25 degrees during the day.

MAP Ltd took Into The Valley under its wing as the rally got bigger because of the increasing liability on the organisers. In 2016 they eventually decided because of the unpredictable weather to move to sites with buildings that, if necessary, can be heated and has better road access. It’s still a rally with camping, bands, a comedy show, and a bike show, etc, but it now has the luxury of permanent heated infrastructure at Driffield showground.

Keeping Big Brother out of biking 24/7 365 days a year.


Driffield Showground, Driffield, East Yorkshire. YO25 9DN

Gates open at 9am on Friday morning

Dogs are permitted anywhere outside, and also in the bar side of the members bar. No dogs are allowed into any of the stage area when the bands/ acts are on. 
ALL dogs must be kept on a lead and cleaned up after.

Yes, providing you or your partner hold a full driving licence, then you are able to purchase a vehicle pass – Blue badge holders in CARS are entitled to a free CAR pass to all of our events. ALL campervan/ motorhome passes must be purchased. 
Evidence may be required, please call 0800 988 3199 for details.


On site there are free public toilets and showers.
Electric hook ups are NOT available.

Your tent camping pitch and all entertainment for the full weekend is included. 
Just bring money for food and drink

Yes, you can bring food and drink for your own consumption for the weekend. 

Please send details and pictures of your business in actions to pwalker@mapevents.co.uk, put the event name you are interested in, in the subject line

Glamping is run independently by Great British Glamping Ltd – Please call David Winterflood on 07919 021912 for details

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