"THE MOST FRIENDLY BIKE RALLY I HAVE EVER BEEN TO"
INTO THE VALLEY MOTORCYCLE RALLY | 2 - 4 MAY
Driffield Showground | Driffield | YO25 9DN
INTO THE VALLEY MOTORCYCLE RALLY
2 - 4 MAY
Driffield Showground
Driffield | YO25 9DN
Into the Valley Motorcycle Rally is an extremely popular annual event held in Driffield, East Yorkshire, attracting motorcycle enthusiasts from across the UK. Known for its friendly, welcoming vibrant atmosphere, 2 thrilling indoor (no freezing marquees here) stages and bars, and celebration of all things two-wheeled, the rally is a key date on the biking calendar.
Whether you’re a seasoned rider or just starting your life on 2 wheels, Into The Valley Motorcycle Rally offers a warm welcome to all. Set against the stunning backdrop of Yorkshire’s countryside, it combines a love of motorcycles with live music, camping, and camaraderie, creating an unforgettable weekend.
From the 15+ live bands, DJ sets and Comedy Show, the ‘Ol Peculier Bike Show, to the quirky traders and traditional food stalls, Into the Valley Motorcycle Rally has something for everyone. You can enjoy delicious food and drinks (at less than pub prices), check out bikes on display, and connect with like-minded riders.
INTO THE VALLEY MOTORCYCLE RALLY | 2 - 4 MAY
Driffield Showground | Driffield | YO25 9DN
25th Into The Valley Motorcycle Rally
Get ready to kick off the season in style!
We’re thrilled to return to the Driffield Showground for the 4th year running. This venue has proven to be the perfect spot—weatherproof, warm, and welcoming! Whether you’re arriving on two wheels, four wheels, or with a campervan or caravan, you’re welcome as long as you hold a motorcycle license or are a nominated buddy.
Here’s what we’ve got planned for an unforgettable weekend:
– 15+ live acts performing across two indoor stages with their own bars.
– A world-class comedy show on Saturday afternoon, guaranteed to have you in stitches.
– A wide variety of trade stalls, offering everything from camping gear and bike clothing to quirky finds like fluffy hats.
– Live music kicking off Friday afternoon and running all weekend long.
– 2 well stocked bars, offering lagers, real ales, wines, ciders, and spirits, cheaper than pub prices!
– Delicious food from a selection of quality caterers.
– A communal bonfire to keep the vibes warm and friendly.
– Clean toilets & hot showers all weekend, with even more facilities this year!
– 24/7 professional security, so you can relax and enjoy the event.
And as if that wasn’t enough, all of the profits we make are donated to a number of local good causes with the vast majority going to the Motorcycle Action Group, to continue the fight for our rights as riders, and ensure we can keep our passion for 2 wheels a reality. To date we have donated over £1.1 million to MAG UK.
Find out more about the Motorcycle Action Group.
The Ol’ Peculier Custom Show @ Into The Valley – Why not show us yours?
This is your chance to showcase your pride joy and handiwork! The show is open to anyone who has ridden their bike to the Into The Valley Motorcycle Rally. Whether you have a custom-built chopper or a DIY rat bike, we welcome all types and styles, as long as there’s a modification to show off.
Compete for one of our engraved glass trophies, awarded by our panel of judges to the most impressive or most radical — regardless of bike size or type.
If you love your bike, our judges might too. You never know you might even snag the “Best in Show” glass trophy and £50 cash.
Good luck!
For Bikers • By Bikers • In Aid of Biking
While we’ve loosened the rules a little over the years, the Into the Valley Motorcycle Rally remains firmly rooted in its passion for motorcycles.
Take a look around the camping fields, and you’ll notice that most of our attendees arrive on two wheels. However, we also welcome those on four or more wheels who can no longer ride, for whatever reason. At Into the Valley, we embrace bikers, their partners, and even their chosen companions arriving in cars, campervans, motorhomes, or caravans.
Motorcycles are at the heart of our entertainment, showcased by our ever-popular Ol’ Peculier Ride-In Bike Show on Saturday afternoon. Prepare to be inspired by the incredible craftsmanship and unwavering dedication on display.
Whether you ride solo, come with a friend, or join as part of an owners’ club or bike club, we promise a weekend you won’t forget.
Whilst motorcycles are at the forefront of Into The Valley motorcycle rally, entertainment comes a close second, with 2 indoor stages, hosting a diverse array of musicians and bands/acoustic sets, ensuring that there is something here for everyone.
The Olivers Mount-supported Rix Pavilion Main Stage offers exceptional acoustics in an immersive party atmosphere. This is the venue to dance off the winter blues. And it’s toasty warm too! On Saturday the Main Stage hosts 3 hours of some of the UK’s finest comedy talent you will see this side of your TV.
A more chilled laid-back vibe can be found in the Members Bar, where you can enjoy the best acoustic has to offer. Whilst catching up with friends old and new.
Into The Valley Motorcycle Rally offers over 12 acres of prime showground for camping, with an additional separate field of over 25 acres allocated for campervans, motorhomes and caravans.
The showground has ample regularly serviced toilets and showers, including accessible facilities. Gravel roadways ensure easy navigation, and the food vendors close by offer snacks and drinks for that late-night cuppa or taking breakfast to your tent.
MAG Marshals are always on hand to assist and our professional security team patrol throughout the weekend, ensuring your safety and added peace of mind.
We cannot talk about Into The Valley Motorcycle Rally without mentioning the fabled “The Bonfire in the Skip”. A mecca for the late-nighters to head for and tell or hear stories of daring do’s. Who knows, some might even be true.
Our friendly MAG marshals are always nearby, often stopping for a chat and a cuppa. They stay in touch via radio with our dedicated fire safety team, ensuring the fire stays fun and safe for everyone.
Or if you prefer a quieter late night then head for Holy Joe’s, where the CMA will look after your every need (as long as that need is tea and warmth).
An eclectic variety of trade stalls await your custom. Whether you are looking for a new set of leathers or a bath bomb, our traders will cater for all of your shopping needs.
Take your time to visit each and every stall over the weekend, as there are more things here you didn’t know you needed, than the middle aisle of Aldi!
FOOD
Our traditional food stalls offer something for every craving. From a tasty breakfast through to a hearty stew as well as the best fish and chips you will get this side of the river.
DRINK
Wet your lips with a drink from either of our indoor bars, serving up a stellar selection of craft beers, refreshing ciders and a selection of wines and spirits, all at less than pub prices.
Eat drink and be very merry!
If you are on a budget there is nothing preventing you from bringing your own food and drink to the event.
Are you looking to celebrate or commemorate something special?
Why not contact our resident Celebrant – Michelle of Moonflower Ceremonies, and let her organise something truly unique and bespoke for you, to give you a truly unforgettable Into The Valley Weekend?
Her biggest motivation is providing people with their perfect ceremony, from fairy-tale weddings to beautiful celebrations of life.
Whatever your wishes, traditional or alternative, it’s her job to create the perfect ceremony for you.
The Christian Motorcyclists Association (CMA) have been a long-standing part of Yorkshire MAG Rallies and Into the Valley for many years.
The 40-foot CMA marquee is situated next to the Members Bar/ Acoustic Stage, it is a great place to take your meals and sit and watch the world go by whilst eating in comfort.
Full to the brim with tables and chairs the CMA boys and girls work for well into the night/ early morning selling tea, coffee and other drinks, they also offer redemption (if you have over-excelled with one or too many sherbets the night before and wish to repent!:).
Joking aside the CMA offer a great addition to our customer care by providing a friendly chatty area where everyone is welcome.
Whilst MAG strive to protect riders’ rights, we also strongly promote motorcycling. We all have friends, partners, or relatives curious about our legendary rally weekend adventures. They’ve often asked if they can come along to see what all the excitement is about.
Until now, our rules have made that tricky — unless they were willing to ride pillion, which isn’t always an option for everyone.
But now, things have changed! You as a motorcycle license holder, can purchase a ticket and vehicle pass for your friend, partner, or relative (plus their partners, if needed). This way, they can join you for a weekend filled with music, comedy, and a drink or two, all while getting a glimpse into the thrilling biking lifestyle we love so much.
Who knows? You might even inspire them to embrace two wheels themselves!
VEHICLES PERMITTED AT INTO THE VALLEY
Car • Campervans • Motorhomes • Caravans
We, as organisers, and maybe like you, find that for one reason or another, we can no longer ride as often as we would like, or in some cases not at all anymore. Providing you or your partner hold a motorcycle licence, you can purchase a vehicle pass for either your car, campervan, motorhome or caravan.
Under our recently launched Bring a Buddy scheme, motorcycle licence holders may also purchase a vehicle pass on behalf of a non-riding friend, partner or relative, up to 1 additional adult passenger per vehicle is permitted.
All Blue Badge holders are eligible for a concessionary CAR pass but must pre-book online.
The Olivers Mount Main Stage is situated in the recently constructed Rix Pavilion. It offers excellent acoustics welcome shelter from the elements of May and has become synonymous with Into The Valley.
Home to a variety of top tribute bands over the weekend, playing all genres of music and generally keeping everyone up on their feet dancing, A headline slot at Into The Valley has been a goal for many a band.
The Olivers Mount Main Stage also hosts the legendary Smacked Arse Comedy Show on Saturday Afternoon, certainly not to be missed if you like a laugh or 2.
If your vibe is a little more relaxed head on over to the Sorry Mate Members Bar, home to our acoustic stage, offering something a little more relaxed, and a place to sit and catch up in the bar.
A stage without all the pomp and circumstance of the main stage, a simple stage set up with a paired back sound system means that you can catch up with friends old and new, as well as listen to some of your favourite tunes being played, without the need for earplugs!
Get Ready to Rev Your Laughter Engines!
Join us for an afternoon of roaring laughter and high-octane humour at the Smacked Arse Comedy Show!
A top-class line up of circuit comedians awaits, you will see Stand up at its very finest with an added edge.
The likes of Sarah Millican, Gary Delaney, Tape Face and many others have all cut their teeth at our events, who will be the next to make it big?
And don’t forget all of this is included in your entry price!
Are you in an Owners Club or Local Bike Club?
If you are, you’re in luck. Book your tickets through your club, in bulk and receive… FREE TICKETS!!
Buy 10 tickets, get 1 FREE, buy 20 get 2 FREE etc.
With an attendance in the region of 1300 Into The Valley Motorcycle Rally is the ideal place to hold a social or an AGM.
Tickets need to be purchased through one central point, in one transaction to qualify.
For further details please call 0800 988 3199 or email enquiries@mapevents.co.uk
If you are lucky enough to be 23 and under, hold an A1/A2 license or a valid CBT, and have ridden to Into The Valley, you automatically qualify for a 25% discount on the entry price – no catch.
To qualify you must be 23 or under at the event start date and have pre-booked your ticket online or through one of our outlets • you must be riding your own bike • To claim your 25% cashback (voucher), present your driving license showing a1/a2 motorcycle entitlement or a valid cbt certificate to Event Control • All claims must be made before 6pm on the Saturday of the event.
Book here now – If you have any questions or require further details please call 0800 988 3199.
Just when you think you have seen it all, someone brings a ferret to the party!
We know it can be difficult to leave a beloved pet at home, so our rules are simple.
Pets are welcome on the condition that they remain under control and on a lead or are tethered at all times. Any mess they make must be cleared up immediately.
Pets are not permitted in any of the venues when live music is on.
Yours and our customer’s comfort and enjoyment are our primary goals for the weekend. Please be respectful of those around you who may suffer from pet-related allergies.
Discover the Perfect Ride at Into the Valley Motorcycle Rally – Driffield Showground
Rev your engines and ride into the heart of East Yorkshire for the Into the Valley Motorcycle Rally, held annually at the iconic Driffield Showground. Known for its central location, expansive grounds, and easy access, Driffield Showground offers the ultimate setting for motorcycle enthusiasts to gather, celebrate, and enjoy the spirit of the open road.
Driffield, East Yorkshire, is a picturesque market town often called the “Capital of the Wolds,” known for its rich agricultural heritage, historic buildings, and scenic countryside. The town features a charming canal, a bustling weekly market, and a strong sense of community, making it a delightful place to visit or live.
Don’t miss your chance to immerse yourself in the buzzing atmosphere of Into The Valley – where the ride is just the beginning.
Ride the Roads of East Yorkshire – A Biker’s Paradise Around Driffield
For motorcycle enthusiasts, the roads in and around Driffield and East Yorkshire offer a dreamlike escape. Known as the “Capital of the Wolds” Driffield sits at the heart of a network of scenic routes that weave through rolling hills, rugged cliffs, and charming villages.
Experience the legendary Yorkshire Wolds Way, where winding country lanes hug the lush green landscape and provide a perfect balance of thrilling curves and relaxed stretches. Head east to explore the stunning Yorkshire Coast, with highlights like Flamborough Head’s dramatic cliffs and the historic seaside town of Bridlington. For a ride steeped in history, follow the roads to Beverley, a bustling market town famous for its breathtaking Minster and vibrant bike-friendly pubs.
East Yorkshire is a haven for bikers, whether you’re seeking leisurely cruises or adrenaline-packed rides. With its rich mix of quiet rural paths, coastal vistas, and biker hotspots, the region is an unmissable destination for two-wheeled adventures. Fuel up, gear up, and explore East Yorkshire – where every road leads to unforgettable memories!
Whilst our rallies are all about celebrating motorcycling and raising funds for MAG UK (Motorcycle Action Group), we are fully aware that we and our fellow bikers hold other things close to our hearts.
With this in mind, the following is a selection of causes that we are involved with and/or make donations to:
MAG Foundation
Yorkshire Air Ambulance
ABF – Army Benevolent Fund
Royal British Legion bikers
Samaritans
NABD – National Association of Bikers With a Disability
Helmsley Scout Group
Helmsley Swimming Pool
Helmsley Community Primary School
MacMillan
COMING SOON…
FAQ's
Driffield Showground, Driffield, East Yorkshire. YO25 9DN
Gates open at 9am on Friday morning
Dogs are permitted anywhere outside, and also in the bar side of the members bar. No dogs are allowed into any of the stage area when the bands/ acts are on.
ALL dogs must be kept on a lead and cleaned up after.
Yes, providing you or your partner hold a full driving licence (or are attending as a buddy of a biker), then you are able to purchase a vehicle pass – Blue badge holders in CARS are entitled to a free CAR pass to all of our events. ALL campervan/ motorhome passes must be purchased.
Evidence may be required, please call 0800 988 3199 for details.
On site there are free public toilets, showers and an Elsan.
Electric hook ups are NOT available.
Your tent camping pitch and all entertainment for the full weekend is included.
Just bring money for food and drink
Yes, you can bring food and drink for your own consumption for the weekend.
Please send details and pictures of your business in actions to pwalker@mapevents.co.uk, put the event name you are interested in, in the subject line
